All You Need to Know About AdTech Industry AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? MarTech and AdTech are two buzzwords you hear a lot in this industry. But, these technologies are driving a change and revolutionizing how businesses market to their target audience. The point to take note of here is that the increased focus on creating a seamless digital experience is causing these two technologies to interweave. AdTech, the abbreviation for advertising technology, aims at creating more delightful and relevant experiences for your customers on digital platforms. It also ties advertising efforts back to revenue. Here’s all you need to know- Analysis - Advertising campaigns need analysis more than ever. AdTech serves a key role in designing as well as evaluating campaigns. AdTech tools unify all channels into one, saving both time and effort. Optimization - AdTech helps you measure digital marketing efforts, allowing you to optimize your marketing spend and maximize ROI. With AdTech tools such as DSPs (Demand-Side Platforms), brands get to message their prospects and customers via different channels but all in one place. This unification brings about a holistic picture of marketing communications. Business Outcomes - AdTech gives you real-time data to create personalized experiences for your customers- how they prefer it, using the channels they like. It grabs their attention and boosts satisfaction. The AdTech industry is booming because it makes the interactions seem so natural; it doesn’t feel like advertising. For more such updates, check Out recent Martech Cube blogs.