Digital marketing is the procedure through which a company or a brand connects with the audience online. Digital marketing pertains to online marketing campaigns such as online videos, search engine marketing, display ads, paid social media ads, posts etc. Through online marketing services a business markets its services and products. While choosing the best digital marketing agency keep a few things in mind. -Core business niche in which the agency is skilled -Look into their portfolio as well as the customer reviews -Check the KPIs & other performance metrics -Whether the agency offers customised solutions or not etc.