Competency required: • Proficient in solution selling • Competent usage of technical knowhow • Efficient in projects sales planning • Excellent ability to reach predefined goals during negotiations and win pricing discussions. • Excellent skills in identifying and pursing growth opportunities • Strong ability of handling and prevention of objections • Excellent closing abilities with knowledge of closing tactics and techniques • Excellent skills in the creation and maintenance of Business relationships Effective • Team player Required Skill sets: • Efficient in Technical calculation • Proficient with Computer applications • Working knowledge of technical drawings • Solid active listening & Communication skills • Strong presentation skills • Excellent time management skills Summary of the position: This position is responsible for project sales of Audio and Video SI solutions and products in the assigned business territory. You will be responsible for maintaining and expanding relationships with strategically important large customers as well as developing new relationships with Key Accounts. Position will be responsible for achieving and/or exceeding annual sales Targets and assigned account objectives as well as meeting profitable bottom lines.