Measuring Website Visits and Enquiries From Search

Your business may appear in a search answer while your sales team sees little change in enquiries. To understand that gap, start by deciding which actions matter and checking how your website records them. Burst Online’s measurement guide connects search visibility with landing pages, enquiry routes and the information your team uses for follow up. A quote request and a consultation request can carry different intentions, so agree on those definitions before building the report. Review the tracking already in place, then bring the people who handle enquiries into the discussion. They can explain whether requests match your services and what visitors still need to know. Burst Online’s audit covers website performance, search visibility, conversion paths and tracking quality, alongside relevant system connections. Use the findings to choose a focused change, such as clarifying a service page or making its enquiry route easier to follow, and record what you changed.